
ASCEND is my creative personal branding photography experience for entrepreneurs, creatives, coaches, consultants, freelancers and independent business owners who want more than a standard headshot.
We’ll take the personality, story and vision behind your brand and turn it into photography that feels like you.
No corporate templates. No generic poses. No beige walls.
One story. Multiple expressions.
✦ You’re an entrepreneur building a brand around your personality, expertise or story. You are the face of your business
✦ You’re a coach, mentor, therapist, consultant or practitioner who wants people to connect with the person behind the work.
✦ You’re launching a new business, offer, project or chapter and need imagery to bring the vision to life.
✦ You’re building something that doesn’t fit neatly into a corporate box and you don’t want your photography to either.
✦ You want your audience to see the person, personality and story behind the brand.
Why shooting with me?
MORE THAN A HEADSHOTA personal branding photoshoot should tell people more than what you look like.
It should give them a glimpse of who you are, what you do and what it feels like to work with you.
That’s why ASCEND starts before the camera comes out.
We’ll explore your brand, your audience, your goals and the story you want your images to tell. From there, I’ll develop a bespoke creative direction for your personal branding shoot — from mood and styling to locations, props and visual details.
The result is a collection of personal branding photographs you can use across your website, social media, launches, marketing and wherever your audience finds you.

What I Do Differently
ONE STORY. MULTIPLE EXPRESSIONS.Rather than creating a random collection of outfits and poses, we’ll build your shoot around one overarching story that represents who you are as a brand.
Then we’ll explore different sides of it through 2–3 visual setups, environments, outfits, props and moments.
Think of it as a visual thread running through the whole shoot.
Cohesive, but never repetitive.
And because the concept is built around you, every ASCEND shoot will be completely different.

What will you use your images for
Designed to work across your brandLaunch your website.
Create a stronger first impression and show visitors who is behind the business.
Announce your next chapter.
New business, rebrand, offer or direction?
Let’s make it visible.
Attract the right clients.
Show people what it feels like to work with you before they even get in touch.
Establish your expertise.
Build a visual presence that reflects the level you’re working at.
Show up consistently.
Have a bank of images ready for your website, social media, marketing, press and everything else you’re building.



A half-day creative experience for when you want to refresh your personal brand, launch a new chapter or finally have imagery that feels like you.
We’ll explore your brand and develop one overarching creative concept, then bring it to life through 2–3 different visual setups.
Your Investment from £650
RISE INCLUDES
✦ Pre-shoot personal branding questionnaire
✦ Creative consultation
✦ Brand, audience and goal exploration
✦ Bespoke creative direction & moodboard
✦ One overarching visual concept
✦ 2 visual setups / expressions
✦ 2–3 outfits
✦ One location
✦ Full posing and creative direction
✦ Behind-the-scenes content
✦ 11 final edited images
Hair & makeup can be arranged separately or by you.

When one story isn’t quite enough time to tell.
The Complete Story gives us a full day to develop your personal brand photography in more depth — exploring different environments, outfits and visual expressions while keeping everything connected to your overarching concept.
We can shoot in your workplace, a studio, outdoors or a combination of locations, depending on what makes sense for your brand.
Your investment from £1,250
REVEAL INCLUDES
✦ Everything included in Rise
✦ Full-day personal branding photoshoot
✦ 5+ outfits
✦ 2–3 locations
✦ Multiple visual setups and expressions
✦ Workplace + studio/location combinations where relevant
✦ More time for storytelling, details and personality
✦ Props and personal brand objects
✦ Full posing and creative direction
✦ Behind-the-scenes content
✦ 30 final edited images
Hair & makeup can be arranged separately or by you.
ASCEND.
Ready to elevate your brand?

✦ THE MYSTIC
A magical personal brand brought to life through the four elements.
A creative personal branding shoot exploring a mystical identity through Earth, Fire, Air and Water; each with its own visual language, while still belonging to the same story.

✦ THE YOGA INSTRUCTOR
A personal brand rooted in movement, presence and wellbeing.
We created a collection of imagery that captured both sides of her brand: her practice and the person behind it. Beautiful spaces, intentional yoga poses and natural portraits came together to create a visual identity that feels calm, authentic and professional without becoming corporate.

✦ THE FILMMAKER
A visual story for the person behind the camera.
The goal was to create imagery that captured his creative identity as a filmmaker combining cinematic portraits, environmental imagery and photographs that place him within his craft.
Rather than relying on traditional headshots, we created a visual collection that feels considered, creative and true to the world he works in.

YOUR PERSONAL BRANDING EXPERIENCE UNFOLDED
Great personal branding photography starts long before the first photograph.
ASCEND is a creative, collaborative experience designed around you, your story and the brand you’re building. From our first conversation to the final image, I’ll guide you through the process of turning your personality, ideas and vision into imagery that feels unmistakably yours.
No awkward posing. No corporate blandness.
Just a thoughtful, creatively directed personal branding photoshoot built around your story.

MEET YOUR PHOTOGRAPHER
Hi! I’m Oihane Azcona, a London-based creative portrait photographer who paints with light to uncover the magic and superpowers that live within you. Whether you’re an artist, performer, visionary entrepreneur, or dreamer, I craft fierce images that tell your unique story—through personal branding, editorial portraits, and imaginative creative experiences. With a fierce, vibrant style and a heart full of storytelling, I help you step into your power, shine unapologetically, and own your narrative like the true original you are.
Together we will create ART.
Fierce Portrait Photography for Artists & Performers
London
Find out more
