ICON is a Fierce Portrait Photography Experience for Artists and Performers who want images that reveal their inner Superpower and tell their Story — the subtle magic that makes you unforgettable and gets you booked. These are Editorial Portraits that make UK Artists & Performers impossible to ignore.
ICON is your permission to step into the bold, iconic version of yourself that the world has been waiting for.
I create fierce, vibrant, story-led portraits that capture who you are beneath the performance and amplify it visually.
Because You are an Artist and so am I. Together we will create ART.
Attract bigger gigs, better press & dream collaborations.
Consistent, Profesional & Fierce visuals to stand out.
You’ve got it & you are ready to be seen.
ICON.
Ready to be Seen, Booked & Remembered?
Why shooting with me?
Because you are ready to be seenThis isn’t just a photoshoot. It’s a collaboration between two creatives — you, the artist ready to be seen, and me, the photographer who sees what makes you iconic.
ICON is for artists and performers who:
- Want images with presence, attitude and emotion
- Need visuals that help them get booked, cast or commissioned
- Care about storytelling as much as aesthetics
- Know their image is part of their professional career
- Want to stand out in a saturated creative industry
We work with intention — from concept to final image — so your photos don’t just look good, they do something for you.
I help Artists & Performers to
BE SEEN, BOOKED & REMEMBEREDI help artists like you solve three big challenges:
- Invisibility – You’re incredible at what you do, but your visuals aren’t telling that story yet.
- Inconsistency – Your photos are scattered, outdated, or don’t align with your current identity.
- Missed Opportunities – You’re not getting the gigs, recognition, or press you know you’re ready for.
My purpose is to reveal the magic within you. Your edge. Your energy. Your truth. With ICON you will:
- Be seen for who they really are
- Get booked with images that clearly communicate their value
- Be remembered long after the scroll, the show or the audition.
I know it can feel risky to capture yourself on camera — what if this isn’t exactly who you are? ICON captures your unique essence now, while leaving space for your evolution.
Every ICON shoot is designed to tell your story — not a generic version of what an artist “should” look like.
What I Do Differently
Fashion Editorial energy that tell your story- I don’t just take pictures – I tell your story in every image.
- I bring fashion editorial energy and direction to help you be fierce in front of the camera.
- We work together in the creative direction – this is your moment, your voice and vision.
Whether you’re a performer, musician, dancer, actor, or a wild creative — we’ll craft images that are bold, intentional, and uniquely YOU.
You’ll walk away with a set of images that not only look amazing, but work for you: helping you stand out online, pitch for bigger gigs, and position yourself as the artist you already are.
You’re not meant to blend in.
Book your shoot and let’s create imagery that turns heads, opens doors, and makes your talent impossible to ignore.
ICON: First Light is designed for artists and performers at the beginning of their journey who want to be seen, taken seriously, and start building a strong professional presence.
This is not a shortcut — it’s an entry point.
First Light offers the same creative direction, editorial approach, and intention behind ICON, in a shorter format created specifically for emerging artists, students, and recent graduates.
Pre-shoot Questionnaire
Mood board to define your concepts
2h shoot in studio or location
2 Concepts and 2 outfit/set up changes
5 professionally retouched images
Studio included
Private online gallery
Images are intended for promotional use on your website and social media.
Upgrades are available to purchase additional images or commercial usage.
Your Investment in your career
starting from £350
£199
*This experience is currently offered at a special introductory rate.
Limited by Design
ICON FIRST LIGHT
ICON First Light sessions run on fixed dates every two months and are limited to 6 spots only.
This ensures every artist receives the time, care, and creative attention they deserve.
When dates are fully booked, a waitlist opens for future sessions.
ICON BORN TO STAND OUT gives us space and time to explore, experiment, and expand your visual story — capturing multiple facets of your artistic persona.
Born to Stand Out is for artists and performers who:
Want a solid set of professional images for press kits, portfolios, and social presence. Are defining or evolving their visual identity with clarity and intention. Aspire to look as powerful as they feel.
Pre-shoot Questionnaire
Pre-shoot creative session (vision + mood board)
4-hour shoot (studio or location)
Up to 4 concept or outfit changes
11 professionally retouched images
Behind the scenes footage for social storytelling
Studio Included
Private online gallery
Your Investment in your career
starting from £499
ICON.
Ready to be Seen, Booked & Remembered?
Living the Full Fantasy, we start with a concept that hits deep — your story, your power, your aesthetic, turned into a full-blown visual experience.
You get multiple looks, multiple setups or locations, and creative direction designed to bring your vision to life at the highest level.
ICON: Euphoria is for creatives who:
Have a clear sense of their artistic voice and want an immersive visual chapter. Want a gallery of images that feels cohesive in style, mood, and storytelling. Are building press kits, booking campaigns, and stage visuals with intention.
Pre-shoot Questionnaire
Pre-shoot creative session (vision + mood board)
8+ hour shoot (studio or locations)
Up to 6 outfit/concept changes
25+ professionally retouched images
Behind the scenes footage for social storytelling
Studio Included
Private online gallery
Your Investment in your career
starting from £749
ICON.
This session is about impact: visuals that stop the scroll and leave a lasting impression.
Artists, performers, and creatives stepping into their power—here’s what they say about their ICON experience, in their own words.
Saxophonist
“The most happy I’ve felt during a shoot and having the laptop up so we could review the photos at regular intervals was so helpful. Also your guidance in how to stand and get the right angles made all the difference. I’m LOVE the final photos – you totally understood what I was looking for and I’m already looking forward to planning another shoot with you.”
Burlesque Artist
“If you are looking for professional pictures in London, look no further. Oihane masters her art: from studio setting to lighting, finding the perfect angles & fast delivery of your pictures. I’m so so so happy with the result of our shoot, it really adds that sleek finish my portfolio needed & my artistic CV really feels elevated. On set, she is very welcoming with her warm & happy personality & effortlessly puts you at ease. I also loved that I could see the pictures straight away & even pick my favourites! I highly recommend shooting with Oihane!”
Artist & Filmmaker
“What I loved the most about shooting with Oihane it was how quick and effective she was on set. She really knows ahead what she is doing with the lights and gave me good directions with poses. I felt seen and understood. We shared mutual excitement over the photos we created, which was lovely.”
ICON.
Ready to be Seen, Booked & Remembered?
Serving performers, producers, and venues across London, I create fierce, artistic photography that tells the full story of your event or performance.
Shooting with me in the studio?
Include your performance at a special price.
THE EXPERIENCE UNFOLDED
ICON Portrait Photography in London for Artists & Performers
Here you’ll see how the magic happens: how we create together, how your vision takes shape, and how we make sure you feel seen, powerful, and unapologetically you.
MEET YOUR PHOTOGRAPHER
Hi! I’m Oihane Azcona, a London-based creative portrait photographer who paints with light to uncover the magic and superpowers that live within you. Whether you’re an artist, performer, visionary entrepreneur, or dreamer, I craft fierce images that tell your unique story—through personal branding, editorial portraits, and imaginative creative experiences. With a fierce, vibrant style and a heart full of storytelling, I help you step into your power, shine unapologetically, and own your narrative like the true original you are.
Together we will create ART.
Fierce Portrait Photography for Artists & Performers
London
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